Grainger created three distinct concepts for their vibrant new Salford Quays BTR community, each with a distinct profile and price point. The design of the 600 apartments at Clippers Quay was heavily influenced by the unique vibe of modern Salford Quays and the profile of its cool urban rental audience. Hatch was challenged to create three bespoke designs to reflect the architectural concepts, delivering them on a large scale over four phased completions.
Our experienced design team immersed themselves in the unique local culture and heritage, getting under the skin of both the architectural vision and target customers. Working hand in hand with our expert buyers and architect Assael’s interiors team they secured the best possible prices from international providers, ensuring that every element was delivered to budget and time.
Hatch furnished 450 units within Clippers Quay to an unmatched standard, bringing the architect’s vision to life and delivering highly effective interiors that attracted tenants and supported above average levels of return. Critically in an area of significant urban regeneration, Clippers Quay build a profile that generated high levels of lettings.
The financial success of the Clippers Quay partnership has led to Hatch becoming a key partner for Grainger, taking an active role in further developments, both residential units and amenity spaces.