The growing prevalence of Build To Rent (BTR) developments in London and other major cities such as Manchester and Birmingham, has brought serious competition into the marketplace. So how are Private Rented Sector (PRS) landlords and agents going to keep a step ahead of all the BTR developers with their impressive communal facilities such as dog-friendly cafes and communal games rooms? The answer lies in the interiors.
“The most important priority is to make your property memorable”, says interior design expert Stephanie Koball, who is Head of Creative at Inko, the specialist design team that sits within Hatch Interiors: “We find that accessories and colour are vital in creating a lasting first impression. While BTR schemes may offer an attractive inventory of furniture, its impact may be compromised by the need to feature neutral pieces that appeal to most tenants.
Hatch provides landlords in the PRS the tools to create the wow factor needed to attract high calibre tenants in competitive marketplaces. The company offers several proven furniture ranges, with a concept for every budget. However there are times when a rental property really needs to make a statement to maximise the owner’s investment, and that’s where the Westwood comes in.
The Westwood range is ideal for prime apartments in prestigious locations, the kind of place where tenants are expecting a certain standard of interior fit-out, furniture and colour palette; and where landlords and letting agents are looking to achieve the highest value-added premium rents.
Created by Hatch’s talented Inko design team, the Westwood comes in two ‘looks’ devised to suit the specific features and characteristics of any apartment.
Both a super-glamourous modern luxe and a contemporary industrial vibe are on offer; providing premium-quality sofas, armchairs, dining sets, beds and all the essential finishing touches to add depth, texture and vibrancy to every room.
Stephanie Koball explains her team’s inspiration: “The Westwood gives you the opportunity to make your property really stand out with the use of accent colours; for example the rich marine-blue of our velvet Hugo sofa, or the pastel mint shade of our luxe Moulin feature chair.
“Even a small injection of statement colour in cushions and artwork brings life to any space, and our new soft furnishings element makes it so easy to visualise and explore different on-trend palettes. I would seriously advise being brave and bold when creating an interior that is going to have genuine impact.”
Choosing the Westwood shows a carefully anticipation of what high-end renters hope for in their homes. In an ever-more crowded marketplace this is crucial; the BTR phenomenon has raised the bar for tenant expectations.
What’s more, an attractive but practical interior creates satisfied tenants, and that means fewer void periods. This is more important than ever now as new mortgage tax rules and the tenant fee ban are starting to make their presence felt in the market.
Hatch Interiors has more than 20 years’ experience in providing well-considered furniture packages and creating bespoke interior design schemes. It has built its reputation on delivering a high standard of excellence and unrivalled customer care. This has only been achieved by constantly keeping ahead of the curve and offering clients the best interior design trends as soon as they hit the ground. The Westwood is just the latest example of this winning approach.